C.ON

Identity System

COMPLEX

Editorial Design

HYPEBEAST
Digital Editorial Series

ASCENT–ARC

Identity System

Sun of Sound

Editorial Design

Playground

Editorial Design, Identity System,  Thesis

Work︎︎︎


C.ON

Identity System, Editorial Design, Environmental
ComplexCon rebrands as C.ON, reflecting a festival that evolves every year while staying rooted in street culture, music, and art. The goal was to create a flexible identity system that connects one edition to the next, offering partners and guests a consistent visual thread that spans from digital previews to the physical venue floor.

The system is built on direct language, bold typography, and a high-contrast color story. By utilizing a modular framework, the identity serves as a backdrop for culture without overpowering the content. This allows each year’s event to establish its own unique tone while the core brand remains distinct, navigable, and instantly recognizable.