C.ON

Identity System

COMPLEX

Editorial Design

HYPEBEAST
Digital Editorial Series

ASCENT–ARC

Identity System

Sun of Sound

Editorial Design

Playground

Editorial Design, Identity System,  Thesis

Work︎︎︎

ASCENT–ARC

Identity System, Editorial Design, Environmental
ASCENT-ARC envisions a spatial extension of the Arc'teryx brand, shifting the focus from product transactions to immersive experiences. Located in the brand’s birthplace of North Vancouver, this conceptual lodge serves as a basecamp for outdoor enthusiasts. It merges the ethos of high-performance gear with the stillness of a mountain retreat.

The identity system derives its logic from the physical act of climbing, translating 'Ascent' and 'Arc' into a structural typographic language. Utilizing a neutral, earth-toned palette and utilitarian layouts, the design mirrors the rugged simplicity of the landscape.