Classification:
Identity System, Editorial Design, Environmental

Special thanks to:
Brad Bartlett

ComplexCon's rebranding as CxC embraces the festival's spirit of constant evolution, channeling its high energy into a dynamic visual identity. Inspired by street culture's power of reinvention, this new framework allows for the yearly artistic transformations while maintaining a core, recognizable essence. At the heart of this rebrand is a raw expressive gesture, embodying CxC’s ability to remix culture. This adaptable core element translates across posters, websites, and the festival space itself. To further celebrate ComplexCon's visual impact, a color-driven organization provides both flexibility and a striking visual language, especially when paired with the event's dynamic imagery.