Classification:
Identity System, Editorial Design, Environmental

Special thanks to:
Annie Luck

ASCENT is a conceptual project that explores the possibility of extending the Arc’teryx brand into the hospitality sector. Arc’teryx is a well-known leader in outdoor lifestyle and mountain culture. The project is located in North Vancouver and merges Arc’teryx's ethos with a unique hospitality experience. The aim is to provide outdoor enthusiasts a sanctuary to engage with the brand's heritage and values. Designed to create an immersive space beyond traditional retail, this project allows guests to form meaningful connections with the brand and the outdoor community.